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How to perform AB Split Testing to optimize Adsense Ads

Many of New adsense publisher are confusing about that whether 336x280 adsense unit or 300x250 adsense unit will give best revenue for them, which type of adsense ad will give High CTR, which type of ad unit will give more $(money) in to their account.well that is depend upon the probability like head or tail of a coin.

For checking which type of adsense unit will give high CTR and high money, you need to do split testing, It is otherwise called as AB split test, many blogger are using that tips to determine which adsense unit of which type will give them high CTR.

By using split test , you will find exactly that which ads are giving you better revenue, To make AB split test, You need to follow the steps.

Step-1 : Create two adsense channel like 300x250 and 336x280, or if any other unit you wish to make split testing like 300x250 and 468x60.If you wish to test ads below the title of your blog,or any other place in your blog, you can check it.

Step-2 : Both the codes will have some common attributes except,google_ad_channel, google_ad_width, google_ad_height and google_ad_format.

Step-3 : Now you are going to do an important step, you have to now combine both the adsense code with each other to make them appear on your page with 50%, That will determine you advantage of AB split testing.

<script type="text/javascript">
 var google_ads = Math.random();
    if (google_ads < .5){
      google_ad_channel = "300x250Channel";google_ad_width = 300;
      google_ad_height = 250;google_ad_format = "300x250_as";
    } else {
      google_ad_channel = "336x280Channel";google_ad_width = 336;
      google_ad_height = 280;google_ad_format = "336x280_as";
      google_ad_client = "pub-xxx";google_ad_type = "text_image";
      google_color_border = "FFFFFF";google_color_bg = "FFFFFF";
      google_color_link = "0000FF";google_color_text = "000000";
      google_color_url = "0000FF"; 
<script type="text/javascript" 

Step-4.Fill the both code above with the new adsense channel you have previously made in step-1.
Now observe the CTR, eCPM of your adsense ad unit in your adsense account in advance report tab.
You can apply same trick for one adsense unit with different color , changing in adsense ads color frequently impact on adsense clicking and will increasing the chance of ads clicking.

You can find more regarding to AB split test in official adsense blog,

Related : Track Google Adsense Payment check status on Bluedart


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